With the help of AI i.e. Artifical Intelligence, the e-commerce industry can improve customer experience with personalization, targeting potential customers to increase sales, and recommending them products based on their purchase and browsing behavior.
Today we will be discussing on how there a revolution is brought about in this e-commerce industry with artificial intelligence companies:
- A customer-centric approach
There are times when you get visitors on your e-commerce website, they surf through your site but often times they just simply leave. This generally happens when the customers are not able to find enough relevant product results. In such scenarios, AI can help a business with an intelligent solution.
- Chatbot Experiences
You are sure to have been through dialing over the customer care and simply your call is placed on hold while you wait for a pretty long time prior to connecting to a representative. You do feel angry about it.
Such niggles result in bad user experience. Due to this, Human Powered Live Chat and Artificial chatbots are gaining momentum to advance client service.
For the effective conduct of the conversation through the auditory as well as textual methodologies for automating the communication creating some personalized experiences for customers only through the chatbots.
With the help of chatbots, the businesses can give the customers with literally 24×7 customer service along with personalized recommendations.
- Identify the target audience
With the help of AI it makes the lead generation easy for e-commerce businesses. AI solutions for marketing, sales, and CRM can help the business in predictive marketing. The demands of the customers are generally met with the provision of the services in the real time as well as effective solutions for every query made online with the help of AI technologies. This has raised the demand for AI companies.With AI, a business also gets forecasting capabilities by calculating customer purchases probability.
- Conversational Platforms
AI provides conversational platforms such as Amazon Echo or Google Home that allows shoppers to carry on a task. With the help of Artificial Intelligence technologies like Natural Language Understanding, shoppers can speak to a robotic machine to receive answers to queries about items.
- The Virtual Mirrors Experience
It is an engineered entity residing in software that connects with the connection to communicate with a human humanly. For example, Lenskart offers real-time mirrors for the shoppers to try on different specs on-screen, giving them an idea of how they will look like those specs in real.
To improve the user experience with virtual mirrors, artificial Intelligence gives a benefit to e-commerce businesses.
- Gesture Recognition
Through the translation of specific gestures that are transformed into the commands so that the consumers can select the exact product they have been searching for is effectively improved with the introduction of AI.
- Improved recommendations for shoppers
With the help of Artificial Intelligence solutions, brands efficiently collect and scan huge amounts of results to predict customer behavior and give relevant and useful recommendations to all the shoppers. This way, Artificial Intelligence plays a crucial role in providing a “personalized shopping experience” for customers.