You can divide Search Engine Optimization (SEO) into two main categories, On-Page SEO and Off-page SEO. If you want your online marketing campaign to succeed, you should give equal weight to both of these.
On-page SEO deals with issues on your website that you can control. On the other hand, off-page SEO will increase the site authority of your website domain through earning backlinks and creating quality content. It revolves around activities outside your website that make it more authoritative.
If you want your off-page SEO campaigns to succeed, you may need the services of an SEO marketing agency. This article explains the difference between these two strategies and why you should apply them in equal measures.
On-page SEO, also known as on-site SEO, is optimizing the sections on your website that make it rank low. For instance, your website may be ranking low on its niche because of the low-quality content you publish. If you want your website to rank at the top, you have to create quality and evergreen content and outsmart your competitors.
How your website appears on search engine rankings will depend on page loading time, accessibility, visibility, title tags, optimized content, and other factors for on-page SEO. Anything you can control on your site and improve its ranking on Google falls under on-site SEO.
Off-page SEO is any activity that you conduct outside your website that still improves its ranking. It focuses on making your website an authority in the niche you are targeting. It is also about building authority of your domain by winning links from other authority sites.
Before you begin on off-page SEO, you have to establish how your website ranks compared to other sites. Come up with a strategy to get links that will improve your website visibility on organic searches. For instance, you can create content and publish it on another website with links to your site.
When customers from these sites access your content, they can click on your links and visit your website. The more quality backlinks you have outside your site, the more traffic you are likely to get.
Other useful ways to make your website more visible and build links include:
- Guest blogging on authority sites that sell the same products or ideas as yours
- Creating evergreen and quality content that most sites would like to reference
- Sharing your content on social platforms like Facebook and Instagram to generate more links
- Working with influencers to share your content and improve your audience
- Creating content that people can share on different platforms
- Reaching people through direct emails
When it comes to making your website rank at the top, you should always be ready to make your hands dirty. Work on both off-page SEO and on-page SEO strategies that can boost your site ranking. Boost your domain authority by involving SEO experts to market your website.
Note that you should always refrain from buying links or submitting your links to link directories to manipulate your site ranking. Most search engines will penalize you for buying links. Therefore, to improve your ranking, you can apply on-page SEO practices like creating fresh and quality content that will drive the right traffic to your site.