2020 could be a year of massive growth for you, market yourself the right way, and you could find yourselves competing parallel to big brands with this strategy. Here are a few ways you, as a brand, could shift to eco-friendly cotton tote bags for your packaging needs and incorporate sustainability in your brand.
Here are a few reasons to change your route right now.
- It Becomes A Competitive Advantage
A study done by the Neilsen group had done a massive scale survey on consumer habits and concluded that 55% of consumers would pay more for those products and services that are committed to establishing themselves as harbingers of positive change socially and environmentally. Straying away from the use of plastic and investing in Packaging that goes the natural route – by means of using higher-priced natural goods such as cotton bags is a kind of service that one is favorable. It gives a competitive edge over the other brands that still use the plastic/non-eco-friendly packaging services.
- Enhance Your Brand Symbol
Using cotton tote bags in two ways enhances the performance of your brand. Firstly, it acts as a physical aesthetic appeal to showcase your brand logo and a creative way to showcase the brand’s message. Secondly, as a brand, you get to align yourself with important values that are far bigger than your brand’s aim and concept.
Attract An Audience of the New Generations
As the baby boomers have started to retire and the biggest demographic after them is Generation Z-one of the defining values of their generation is demonstrating allegiance and commitment to social and environmental causes. It becomes a huge asset for you as a brand and company to also associate yourself with social and environmental causes, thus making you the leading marketplace in the community.
- Reduce the Use of Pesticides and Toxic Waste
By making use of eco-friendly cotton tote bags to make your designer tote bags, you push the contribution of using eco-friendly materials – cotton. This push enables the farmers to grow plants without the use of pesticides, herbicides, and other fertilizers that affect the environment badly. This push is a step towards making the environment less polluted.
- Improved Quality of Products
Not only are they eco-friendly and environmentally friendly items, but they look so much cleaner and better than bags made of plastic. Replacing these bags with good looking eco-friendly bags is good customer experience.
- Keep Away From Overflowing Landfills and Oceans Safe.
Of all the waste generated, about 91% of plastic is not recycled – meaning it ends up in landfills or the oceans. It takes a million years to breakdown plastics, and the effects they have on the environment are quite baffling. It then is one of the responsibilities of the current business owners to initiate a change and switch to eco-friendly products in order to change the game and make this world a better place.
- Increase the Lifespan of Packaging
Sustainable use of Packaging is the best way to go forward. In comparison to plastic bags, custom canvas tote bags last a lot longer, and the chances of reusing these are far greater as well, even if it means using them for storage purposes or for grocery shopping.
These are just seven ways why you, as a company and brand, should now shift to using eco-friendly tote bags for packaging purposes. Make our planet a better place right away. Effective immediately!
