SEO – A Momentum to Business
June 19, 2019

The world is rushing towards fast-paced and tight life, seeking information at the click of a button. Technology has become part and parcel of today’s life. Life without technology seems to be unimaginable. The world of technology has given us more choices and freedom than ever before. Anything slow has no place in the world of technology. Speed, agility gives you an edge over your competitors. Our fast-paced life is always full of action and constant activity. Our need is associated with speed. We eat instant noodles, drive fast cars and bikes, need smartphones etc.

We want everything at a snapshot or in a fraction of second. The same goes while we seek any information. The moment we have any query, we turn towards technology in the form of search engines.

 What are search engines?

Search engines are computer programs that find and provides information on the internet by looking at the words that you have typed in the search tool. These search engines enable the users to search for documents on world wide web. There are many search engines like Google, Yahoo, Bing, AOL, Baidu, etc. But the Google search engine is the best search engine in the world. It is the most used and authentic search engine that is used by more than 80 percent of the people worldwide. We click Google and get all our answers. It caters to all our needs. It has a vast data of websites related to our queries.

As of today, there are about 1 lac 30 million registered websites. When we search for some information on Google, it gets back on a results page which has loads of information on that page and is the first page of search engine.

What do you mean by SEO?

SEO means search engine optimization. Search engine optimization is something that improves the overall ranking of a website on search engine result pages.

It is also about providing end users seeking information with a positive and productive content experience at the right sport in customers, who are the end users across different platforms and devices. It is a multidisciplinary approach which helps people in finding the web pages following the query. SEO is also about getting your website found in search results by your target and potential audience. It also allows people to access the potential of the internet. It is a blend of art, technology, and skills that greets the user with the exact information that the user is looking for at that particular time.

Purpose of SEO :

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The first and primary goal of an SEO is to increase traffic in the form of visitors to your website. Though we don’t like traffic jams but here when it comes to users visiting your website, traffic jams accelerate your website’s accessibility. Traffic to your website means more visitors and that places your website in top position in the search results. This traffic is your potential customers and leads who can give you a leap in your business. SEO increases the chances and power to have the edge over your competitors. It gets you free organic traffic and a large number of targeted visitors to your website…It helps you to build a rapport and long term relationship between you and your website visitors in the form of potential customers. SEO also maintains a website to appear on relevant searches on different search engines. This results in the increase of your overall ranking and your website will appear more frequently on the first page of search engines, thus giving you an edge over your competitors. It also has a positive effect on the conversion rate. More visitors visiting your website means more sales in the form of business. This conversion rate is directly proportional to the keywords and the website’s design.  Atlanta SEO caters to every need of their potential customers, who want their website to be ranked higher to make their business a success.

How does SEO work?

When a person types a  particular keyword in the search option of a search engine, it gets back on the results page, and there is a lot of information on that page relevant to your search and query. This page is the first page of the search engine. Most of the people get their questions answered from the first page. This is why optimizing your search engine is so important. When people search for something as relevant to them, and they see your website in the search result, they click and visit your page, and these people who visit your page are your potential and ideal visitors who look for anything from finding a plumber to any services that your website caters to. If your site is unable to show in the top three results of the search engine’s first page, it is almost that your website never existed. Every website has a ranking. Originally, in the beginning, search engines work by tracking keywords. The sites that have these keywords rank higher and shows at the top on the result page. Next, in the line are Backlinks that determine how much Google trusts your website. Google sees your website and ranks your website’s relevance on a number and quality of Backlinks. Backlinks move your site up in the hierarchy like in a pyramid. This is the reason that the results that you are called as organic listings or natural results.  

There are two aspects of search engines entering these Backlinks. Onsite (full of keywords), so optimize your website to contain keywords. Offsite- This is where you work to create Backlinks to your website from other sources. These links to your site could be created in the form of articles, social media, blog posts, discussion boards, etc.

The more influential and genuine the website that links back to you, the more effect that Backlink from the site is going to have you in your search results.

SEO is super important for any website to rank on search engine because it helps it reach up to the top of relevant results. Since almost everyone relies heavily on search engines to find anything online, SEO is the most effective way to increase a website’s online presence. To increase traffic to their website, one must follow the proper SEO strategy. So here you will see that  Atlanta SEO has all the potential to propel and divert the traffic towards your website and increase your website’s chances to rank higher on Google search engine. Their strategies will make your business a success in due course of the time.

As it is rightly said that ” Today it’s not about ‘ get the traffic- it’s about to get the targeted and relevant traffic.” So gear up to get relevant traffic  and website conversion from Atlanta SEO to give momentum to your business.

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