Generating B2B leads is a persistent challenge for the business owners. For the sake of business growth, most of the organisations make contact with renowned B2B lead generation companies because the latter have the team of diligent marketers that can generate qualified leads in quick time.
With the time, it is paramount to come up with out-of-the-box marketing strategies. This is so because nowadays it is very hard to fill the sales funnel with qualified leads.
Today, we are going to tell some amazing and effective tips that will help lead generation companies to generate B2B leads within a short timespan:
Video marketing is vital
To generate maximum B2B leads, marketers use different tactics that include email marketing, content marketing, and so on. With the time, video marketing has emerged as a tool that can ensure a smoother way for the business.
This is so because videos have a higher reach as compared to the business-related images or write-ups. Around 75% of people view video content on the regular basis. Therefore, it would be correct to say that B2B marketers can generate qualified leads with the help of videos.
In addition, it would be very beneficial for the B2B lead generation companies to promote product or service related videos on the social media platforms. It is so because 64% of prospects make a purchase decision after watching an eye-catching social video.
Furthermore, it is suggested to add videos on a landing page so that potential customers don’t leave the page without providing important information that is required for the lead nurturing process.
In a nutshell, videos can easily make prospects understand the benefits of products or services, which, in turn, may lead to a high sales conversion rate. In order to leave no stones unturned, lead generation service providers can make use of YouTube.
Send high-yield marketing emails
Nowadays, email has become an important part of everyone’s life. In the business world, no one can overlook the significance of email marketing because it offers high returns without any huge investment. Many reputed BPO firms of UK, Australia, etc. deem email marketing as a lead generation tool.
B2B marketers can easily generate a myriad of leads by sending attention-grabbing marketing emails. It is crucial to keep one thing in mind and that is sending boring and irrelevant emails cannot help the business.
Here are a few suggestions that could help to move potential customers down in the sales funnel via email marketing:
- Subject lines should be compelling.
- Email content should be written in high-quality. In addition, the technical language should be avoided.
- All the key points should be highlighted in order to ensure that prospects don’t miss any vital information by mistake.
- Product or service related images should be attached.
- CTA buttons must be placed properly.
- Email’s width should be in the range of 500 to 650 pixels.
To leave nothing to chance, B2B marketers can use the CRM system to send personalised emails to potential customers.
Optimize your website for mobile
There is no doubt that the trend of generating leads in the business world has changed with the time. As per the reports, 50% of B2B queries are made on smartphones. There is a high possibility that this percentage will increase up to 70% by 2020.
Therefore, it is imperative for the B2B lead generation companies to optimize the website for smartphones. It is highly suggested to do not take this factor for granted. This is so because 60% of B2B buyers have said that that mobile played a crucial role in their recent purchase.
Apart from that, most of the people search for the products or services online by using mobile phones. Therefore, it is significant to make sure that potential customers don’t face any problem after accessing the company’s website via mobile phone.
Don’t forget to gate the content
In order to generate leads, B2B marketers take the help of content marketing and post business-related write-ups on the guest blogging sites. There should be no doubt that high-quality content can easily draw the attention of those people who are looking for the products or services online.
Therefore, it is imperative for the marketers to gate the content because it is the most effective way to get crucial information such as customer’s name and email address. This information can be used in the lead nurturing process.
It is very important to understand that gating the wrong content can lead to adverse results. This is so because most of the website visitors don’t expect any form while accessing lighter content such as images or infographics.
Hence, only popular content such as articles, white papers, and e-books should be gated.