In the past few decades, companies have spent considerable time, money and dedication in developing mobile apps that resonate their business and help them create a close connection with their customers and boost loyalty. As mobility continues to evolve, we have seen mobile apps as the dominant interface of the future which is enabling businesses of all sizes to target the right audience. However, despite the overall enthusiasm for mobile apps, there are few bottlenecks which are hindering user adoption.
For instance, are you struggling to engage your customers with a mobile app? It’s time to re-think your mobile app development strategy. Think about the top 3 applications that you have installed on your phone. It could be probably of gmail, social app, news apps or any other shopping app. It’s unlikely to be related to your business.
Industry studies show that mobile users spend a considerable amount of their time on their top few apps. This makes mobile apps an increasingly dynamic and competitive landscape. Many brands have apps with reasonable low download rates or the one that are abandoned, forgotten, uninstalled right away.
So, if your customers are not letting customers do the things they need, customers will either make a phone call or use the website version.
Here is a quick rundown of the main challenges when developing and managing mobile apps
- Security issues
- Performance issues such as application crashes, crash reporting and bugs
- Operational issues
- Multiple device types and operating systems
- Lack of technical skills
- Discoverability issues
- API management
- Inability to keep pace with operating system updates
There are a few key challenges that are listed down further
Device Compatibility and Screen Size
Every business wishes to leave an indelible impression on their end users. After all, the future on app depends on how much users have downloaded and is using it. Device compatibility is probably one of the most important factors for the success of a mobile app. Make sure that your app should provide flawless service and be compatible with all devices. Also, ensure your app works on a smartphone as well on tablets or other devices. Extra care must also be given to various aspects of screen resolutions, sizes, and pixel densities.
Customer Reviews and Experience
While developing an application for your business, keep one thing in mind that the app is intended to be used by your customers and prospects. It is good to know about the user-design and user-experience in detail. Your customers should never find any complexity in navigating your app.
Don’t make your app so complicated to use or over customized it. It may lead to negative customer reviews. It can also bring down the frequency of downloads and also active users. To make the entire journey seamless for your users include videos, images and doc files to facilitate users.
If you have an app-centric strategy and partnered with the right mobile application development in Noida, then there’s no need to fear about the user adoption of the said application. A slow and lethargic application, or one that is hard to read, navigate and has a bad UI design, is doomed to fail. Partnering with the right mobile app experts helps to mitigate this risk.